M•A•C Pride 2019
Agency: In-House
Creative Direction: Char Alfonso
Design: Char Alfonso & Marjorie Chamberlain
The identity for M•A•C’s 2019 Pride Collection took inspiration from the work of Kieth Haring while also adding elements from M•A•C Viva Glam identity. This identity was part of the community in 20+ regional Pride events across North America, including sponsoring Los Angeles PRIDE and WorldPride NYC.